Roha Housing Finance Private Limited is an affordable housing finance company focused on helping first-time home buyers achieve home ownership through accessible and transparent financial solutions. Established in 2017, the company primarily serves customers in underserved and emerging markets across India by offering home loans with simplified processes and faster approvals.
Roha Housing Finance is backed by the diversified JJT Group, a global conglomerate with interests in food ingredients, renewable energy, trading, and financial services. The company operates with the vision of making housing finance more accessible for India's growing middle-income and affordable housing segment.